Industry News, Electronic Music, Reviews, Models, DJ’s, Clubs, & Parties in Southern California.

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FEATURED EVENT: ELECTRIC DAISY CARNIVAL LAS VEGAS BACK FOR ANOTHER GREAT FESTIVAL

June 8-10, 2012 | Las Vegas, NV |  LV Speedway
Buy Tickets:  www.electricdaisycarnival.com/LasVegas

The official press release came a few months ago in April with the 1st sneak peak of the Line up for the 2012 Las Vegas EDC Event. With the highly anticipated line-up including more than 100 artists, performers, and theatrical groups at this year’s 16th Annual Electric Daisy Carnival is the place to be in June, it’s sure to be an event to remember. World-class electronic acts from across the globe will gather at the Las Vegas Motor Speedway June 8-10, 2012, for the return of North America’s largest electronic music festival. We’re excited to see what Insomniac comes up with next as it’s evident that their setting the standard evolving from a EDM Concert event to a 3 day festival experience.

“Last year’s introduction to Las Vegas was a remarkable event for Insomniac, gathering more than 230,000 people in the desert for an exciting new chapter in Electric Daisy Carnival history,” said Pasquale Rotella, founder and CEO of Insomniac Events. “As dance music continues to explode on a global scale, we’ll continue to push the boundaries of what makes Insomniac unique: a fully immersive festival experience that features hundreds of theatrical performers, interactive art installations, pyrotechnics and special effects, state of the art production, not to mention the largest stage in North America. I’m excited to share what we’ve been developing since last year’s show with our incredible fans.”
Additional Links:   [EDC New York]  [EDMBiz Conference]  [EDC LV Line-UP] 

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EVENT RECAP: COACHELLA 2012 LIVES UP TO THE HYPE & MORE

It’s all over and what we experienced what was an amazing weekend filled with new friends, amazing performances and memorable moments. Coachella essentially cloned itself this year– two weekends, identical lineups– and still sold out in about an hour. Maybe it’s that projection of audacity that made a lot of the Thursday talk before weekend one center around divine intervention. The weather called for rain on Friday and, failing that, lows in the 50s– positively arctic conditions in a California desert populated by tank tops and cut-offs. And then there were rumors of holographic projections allowing Nate Dogg and 2Pac to perform from beyond the grave during Snoop Dogg and Dr. Dre’s closing set on Sunday. (Pac “showed”; Nate did not.)With those things in mind, it would be easy to consider Coachella yet another too-big-to-fail institution that needed some kind of supernatural chin check. But, for a festival that can appear to be focused solely on making money (because it’s incredibly good at it), Coachella is way more progressive than it needs to be. It’s basically in a transition period that appears to be endless: As the event consistently expands, it has to play more loosely with its definition of how popularity can truly be measured. So the lineup can’t help but seem misleadingly underwhelming on first glance. Whether we’re talking Pulp, Jeff Mangum, or Mazzy Star, the reaction to many of the reunion acts was, “I don’t remember them being that popular.” Likewise, for a lot of the new acts who had something at stake this weekend, the sentiment may have been, “I had no idea they were that popular”– a bottle of water costs $2, which is $2 more than the amount of legal tender exchanged for the albums of sub-headliners Frank Ocean, the Weeknd, A$AP Rocky, and Azealia Banks combined.

Ocean, Banks, and the Weeknd’s presence felt particularly important because they come from a pop/R&B strain that Coachella had largely ignored previously. Ocean and the Weeknd offered an interesting heaven-or-hell dynamic based on how they deal with the effects of drugs and sex. For Ocean, they’re means of expressing a hippie, utopian ideal of the world; for the Weeknd’s often mean-spirited music, though, their ease of acquisition reveals a complete emotional detachment.

Ocean’s performance drew a crowd almost as large as that of the concurrently playing Pulp, but his relative inexperience as a live performer was soon evident. For whatever reason, the Gobi Tent is perennially the one where performers point to the soundman and make the “turn it up” motion every five seconds (it’s the stage Ariel Pink walked off last year), and Ocean was beset by sound issues, which he gamely fought throughout. It appeared that he was winning: The crowd absolutely lost their shit when Tyler, the Creator made a brief cameo to perform “Analog 2″ and the meta effect of performing the Coachella-repping “Novacane” at Coachella was one of the clear breakthrough moments of the weekend. Ocean has the charm to woo a crowd with a completely a cappella performance if necessary, but unfortunately, he came close to having to do just that…  [Read More...]  [View Photos]

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FEATURED EVENT:  HARD MUSIC FESTIVAL IN LA LANDS HEADLINER SKRILLEX & BLOCK PARTY

August 3-4, 2012 | Downtown LA, CA  |  LA Historic Park
Buy Tickets:   www.hardfest.com/hardsummer

HARD announced it’s summer festival lineup, which will take place over 2 Days this year for the first time. HARD has been executing a “Trust Us” marketing plan, ensuring their fans that the lineup would not disappoint, and they seemed to have pulled it off. The lineup is huge, featuring brand names like Skrillex, Bloc Party, NERO, A-Trak and Magnetic Man, but also features lots of lesser known names that bring just as much (if not more) heat than the headliners. The two day event will be held at the LA Historic Park

LINE-UP:  Skrillex · Bloc Party · Boys Noize · Miike Snow (live) · Nero (live) · Bloody Beetroots (dj set) · Squarepusher · A-Trak · Chromeo (dj set) · Magnetic Man · James Murphy (dj set) · Little Dragon · Erol Alkan · Datsik · Bootsy Collins & The Funk Unity Band · Zedd · Fake Blood · 12th Planet · Dillon Francis · Gesaffelstein (Live) · Brodinski · Claude Vonstroke · Breakbot · Buraka Som Sistema · Araabmuzik · Justin Martin · Joey Beltram · Craze · Gaslamp Killer · Trolley Snatcha · Destructo · Surkin · Alex Metric · John Talabot (dj set) · Birdy Nam Nam · Alvin Risk · Danny Brown · Action Bronson · Riton · Oliver · Zombie Disco Squad · DJ Antention · Codes · Huoratron · Mr. Muthafuckin eXquire · Jokers Of The Scene · Light Year · Kill Frenzy · Smims & Belle · Jason Bentley · Nick Catchdubs · Jim-E Stack · Brenmar · Lunice · Baio · Nick Thayer · Sound Pellegrino Thermal Team · Amtrac · & Much Much More

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EUROPE’S “SENSATION” TO HIT THE US FOR THE 1ST TIME IN OCTOBER 2012!

FEATURED TECH NEWS: Skillz- The DJ Game Announced for Tablets

Direct from the Press release in Hong Kong, Playpen Studios today released the first details for Skillz: The DJ Game , due for release later this year on iPad and Android tablets, and PC digital download. Skillz is an award-winning music and rhythm video game (IGF China 2010“Excellence in Audio”) in which players will use virtual turntables to crossfade, scratch and drop in samples to remix popular tracks from top artists including Kid Cudi, Diplo, Crookers, People Under The Stairs, Fedde Le Grand and more. Various modes allow aspiring DJs to casually freestyle one track or pursue a virtual DJ career, unlocking achievements and new venues as they rack up points and build their rep. Those attending E3 this June can stop by the DNA Interactive booth #2959 in the South Hall to see the game in action on an iPad for the first time ever.

“It was awesome seeing the positive public reaction to the game at the IGF China 2010 event,” said Joe Gilbertson, Co-founder of Playpen Studios.“As we continued working on the title, we started playing with mobile tablets and realized the touch-screen interface was perfect for our game. As a DJ myself, I know players will love interacting directly with the screen, triggering samples, riding the crossfader and scratching up the dual turntables to create sweet new mixes. We can’t wait to launch and get this into everyone’s hands!”

Key features include: Step Into A World of DJing: Single player music game for all ages that simulates the world of a superstar DJ and allows players to mix and scratch songs using a tablet’s touchscreen interface.

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2012 UPCOMING DJ SEARCH!
We’re looking for upcoming DJ’s with the hottest tunes to feature on our site. Prove it. Contact us here. Don’t forget to include your: Name, Contact Information, What makes your beats so hott & Samples.
2011

FEATURED GOGO/MODEL SEARCH!
Got some moves? Think you got the look? We’re looking models & Go-go dancers to feature on our site. Females selected get a free photoshoot! Contact us here. Include your: Name, Contact Info, Why you deserve to be featured & Sample Photos. Links.